If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below. |
|
|
Thread Tools | Display Modes |
|
#1
|
|||
|
|||
Why are antique dealers so hesitant?
Let me clarify, I am a publisher of a well received newspaper called
The Garage Sale Weekender reporting on the second hand economy. I have had resistance (not sure if this is the right term) from many of the local antique stores/malls when asked if they would like to advertise their in our FREE paper. I have heard from "It's not our market" to "It's like telling our targeted client to go and purchase on eBay" For the life of me I am definetly confused when it comes to dealers. Where do you get your merchandise, (not like it is not known when, how, and where you purchase your merchandise) who supports your stores overhead? (The second hand economy how else would you be able to call your store a collectible or antique store?) What I am getting at is why not promote your store in a low cost, well written, professional paper that deals directly in "YOUR INDUSTRY"? Our advertising rates are very competitive if not lower. Our distribution covers 4-5 counties. and we are open to doing advertorials for our customers. When I first started this paper my business plan had Antique stores as one of the major supporters of our paper, but it looks to be that I was wrong. How can this be? Am I missing something here, am I out of the loop on some underground knowledge amongst owners of collectible/antique stores? Please feel free to be candid. I am open to suggestion. "LET'S GO SALE-ING!" Henry |
#2
|
|||
|
|||
"Saler" wrote in message om... Let me clarify, I am a publisher of a well received newspaper called The Garage Sale Weekender reporting on the second hand economy. I have had resistance (not sure if this is the right term) from many of the local antique stores/malls when asked if they would like to advertise their in our FREE paper. I have heard from "It's not our market" to "It's like telling our targeted client to go and purchase on eBay" Henry, "Garage Sale Weekender" sounds targeted to those who BUY at garage sales, rather than from the dealers. I can understand dealers not wanting to advertise there. What they *are* doing, by supporting your paper, is buying from those who advertise their garage sales/estate sales in your issues. Here, and in the midwest, there are some very good, free "newspapers" that antique dealers advertise in....and when we're travelling, that's the first thing we pick up in an area. These papers have area maps, small free ads for every dealer, larger paid ads for auctions and shops, and get great circulation. I think you need two separate publications. Kris |
#3
|
|||
|
|||
"Kris Baker" wrote in message .com...
"Saler" wrote in message om... Let me clarify, I am a publisher of a well received newspaper called The Garage Sale Weekender reporting on the second hand economy. I have had resistance (not sure if this is the right term) from many of the local antique stores/malls when asked if they would like to advertise their in our FREE paper. I have heard from "It's not our market" to "It's like telling our targeted client to go and purchase on eBay" Henry, "Garage Sale Weekender" sounds targeted to those who BUY at garage sales, rather than from the dealers. I can understand dealers not wanting to advertise there. What they *are* doing, by supporting your paper, is buying from those who advertise their garage sales/estate sales in your issues. Here, and in the midwest, there are some very good, free "newspapers" that antique dealers advertise in....and when we're travelling, that's the first thing we pick up in an area. These papers have area maps, small free ads for every dealer, larger paid ads for auctions and shops, and get great circulation. I think you need two separate publications. Kris Kris, Thank you for your honesty. But, I am pretty sure you have heard the old saying of "Never judge a book by its cover". And that is what alot of advertisers are doing until they understand what the paper is all about. We are not another free publication like the Pennysaver or the Thrifty, we are a paper that reports on the second hand economy - a multibillion dollar economy an economy that antique dealers and of the sort feed like a growing monster. Sure we look for people to advertise their garage sales and stores to keep the pub free for bargain hunters like you can pick it up when they come across it. It is a paper that relates to shoppers and owners of the second hand market. It brings buyers and sellers together uniting The Garage Sale community to the second hand economy. If this post didn't relate or peak someones interest then how is it that I have gotten 7 replies within the 1st 4 hours? I am relating to someones interests, hence the replies right? The Garage Sale Weekender has been well received here in Northeast Florida and has had inquiries from CA and Michagan to start our humble lil paper called "The Garage Sale Weekender". Sorry if I have rambled on but I am very passionate about the paper and am only looking for ways to better improve upon it. Thanks Again for the post. Henry |
#4
|
|||
|
|||
|
#5
|
|||
|
|||
|
#6
|
|||
|
|||
Bob Ward wrote in message . ..
On 29 Oct 2003 06:40:27 -0800, (Saler) wrote: When I first started this paper my business plan had Antique stores as one of the major supporters of our paper, but it looks to be that I was wrong. How can this be? Am I missing something here, am I out of the loop on some underground knowledge amongst owners of collectible/antique stores? Please feel free to be candid. I am open to suggestion. "LET'S GO SALE-ING!" Henry It sounds like your business might be based on a flawed business plan, from your description. Could you explain how my business plan is flawed? I mentioned that it HAD antique stores as ONE of the major supporter but never said that it was the only one. How would you suggest I improve upon it? Although you never mentioned that it was a bad idea neither. :-) I especially look forward to hearing back from you, Henry The Garage Sale Weekender. |
#8
|
|||
|
|||
Bob Ward wrote in message . ..
On 29 Oct 2003 18:22:10 -0800, (Saler) wrote: Bob Ward wrote in message . .. On 29 Oct 2003 06:40:27 -0800, (Saler) wrote: When I first started this paper my business plan had Antique stores as one of the major supporters of our paper, but it looks to be that I was wrong. How can this be? Am I missing something here, am I out of the loop on some underground knowledge amongst owners of collectible/antique stores? Please feel free to be candid. I am open to suggestion. "LET'S GO SALE-ING!" Henry It sounds like your business might be based on a flawed business plan, from your description. Could you explain how my business plan is flawed? I mentioned that it HAD antique stores as ONE of the major supporter but never said that it was the only one. How would you suggest I improve upon it? Although you never mentioned that it was a bad idea neither. :-) I especially look forward to hearing back from you, Henry The Garage Sale Weekender. It just sounds like the research, if any, wasn't sufficient to correctly identify the major source of income. Many successful entrepreneurs don't bother with a formal business plan at all. If you're not looking for outside financing, it makes it a lot easier to make midcourse corrections. At any given time, I have as many as eight or ten income streams in the works - some are successful, some aren't - but I prefer to juggle a lot of interesting jobs to relying on one or two clients for the majority of my income. Perhaps I'll never be filthy rich, but I have my share of fun with what I do. The best part about being self-employed? Last year I was "Employee of the Month" twice! BOB W, Well there was quite a few years of research but in different markets (cities) thinking that they would all be the same, there is where I went wrong by assuming. LOL I never said it was formal nor written in stone. But what it does do is give us a guideline to where I should be and other basic business practices of helping move forward. Like I said I am always looking for suggestions (hence my posts) and if some ideas are worth changing my business plan so be it, for the better of the company. (Except a name change at least not this early in the ball game) Good point Bob, I too juggle but not as many as you. Have you read: "The One Minute Millionaire"? It talks of this practice and how you are not going to get rich on one idea in these days and age. So I whole heartily believe in what you say. I guess with something being so new and never been done before people are hesitant can I blame them? I know I would be, but on a positive note I am getting warm welcomes, open arms if you will, to having my paper displayed in their stores. Not just antique dealers but many of the sort. As for being Employee of the Month" that is impressive! My boss is so hard on me I haven't even gotten paid, he's so bold to even ask for money! I know my time will come it just takes time and patients and ALOT of juggling. Thanks for your post Bob! I enjoy your feedback. Henry |
#9
|
|||
|
|||
Saler wrote:
Let me clarify, I am a publisher of a well received newspaper called The Garage Sale Weekender reporting on the second hand economy. I have had resistance (not sure if this is the right term) from many of the local antique stores/malls when asked if they would like to advertise their in our FREE paper. I have heard from "It's not our market" to "It's like telling our targeted client to go and purchase on eBay" snip Please feel free to be candid. I am open to suggestion. "LET'S GO SALE-ING!" Henry Not an antiques dealer but certainly haunt the shops/galleries and talk to the proprietors a lot. Real antiques can be quite expensive to obtain; at least those with any valid provenance. Consequently they are expensive to buy at retail. The dealers you talked to probably don't wish to lower their 'tone'. It works for them to advertise the most to people who have the money to buy what they are offering. After all the poshest jeweller locally never advertises in the 'Thrifty Nickle' or 'Pennysaver'. No need to do so and no desire to change the image. |
#10
|
|||
|
|||
Arri London wrote in message ...
Saler wrote: Let me clarify, I am a publisher of a well received newspaper called The Garage Sale Weekender reporting on the second hand economy. I have had resistance (not sure if this is the right term) from many of the local antique stores/malls when asked if they would like to advertise their in our FREE paper. I have heard from "It's not our market" to "It's like telling our targeted client to go and purchase on eBay" snip Please feel free to be candid. I am open to suggestion. "LET'S GO SALE-ING!" Henry Not an antiques dealer but certainly haunt the shops/galleries and talk to the proprietors a lot. Real antiques can be quite expensive to obtain; at least those with any valid provenance. Consequently they are expensive to buy at retail. The dealers you talked to probably don't wish to lower their 'tone'. It works for them to advertise the most to people who have the money to buy what they are offering. After all the poshest jeweller locally never advertises in the 'Thrifty Nickle' or 'Pennysaver'. No need to do so and no desire to change the image. Thank you for your reply it is much appreciated. I somehow beg to differ, we have a local rolex dealer that advertises in the smallest of local community papers. Why he is advertsing that he buys coins and rolexes. And after being in his shop I have a feeling he is not hurting for money. Advertising is a communication tool to let buyers and sellers know about your store and what it has to offer. Thanks again for your reply to my post. Henry The Garage Sale Weekender |
Thread Tools | |
Display Modes | |
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
European and Asian Pen Dealers | Cliff Reynolds | Pens & Pencils | 4 | February 26th 05 10:02 PM |
do not forward OFF this group that Xlist | dahoov2 | Autographs | 4 | March 9th 04 03:45 AM |
FA: Victor Victrola Phonograph Gramophone Antique | buckeyeweb | General | 0 | October 4th 03 02:25 AM |
Antique cast iron match holder/striker, antique straight razors, Cambridge Farber decanter with glasses, and much more........... | Danny Ross | General | 0 | September 8th 03 12:20 AM |
New Listings - Emerald Heart, Silver Nouveau Paste, Cherub Mourning, Antique Pink Sapphire, 14K High Victorian Earrings, Jeweled Czech, More! | Megan McGee's | General | 0 | August 21st 03 03:30 PM |