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"Purple is the new Red"
A press release from Pilot Pen we may find of interest:
Press Release Source: Pilot Pen Purple is the 'New Red' Monday January 24, 2:52 pm ET Students and Teachers Prefer 'Kinder, Gentler' Purple Ink Over Red for Grading Papers Purple Deemed 'Less Anxiety Producing' NEW YORK, and TRUMBULL, Conn., Jan. 24 /PRNewswire/ -- Purple, the traditional color of royalty, is making the trip from the castle to the classroom -- thanks to the feeling among teachers today that when it comes to marking papers, red is, well, a little too angry. Purple's popularity can be tracked country-wide with the sales of purple pens showing a marked increase and pen manufacturers, like Pilot Pen, producing a wider variety of purple-inked products. "We've introduced six purple pens to our line. Purple ink has really taken off this year as more teachers tell us about their preference for purple as a more-friendly replacement for red," said Robert Silberman, VP of Marketing for Pilot Pen. "And their students agree -- it's less aggressive but conveys a feeling of authority in a constructive way." Office Depot, one of the world's leading resellers of office products and services, has also noticed a spike in sales of purple pens, and is offering a wider assortment than ever before. "There's been a noticeable increase in the popularity of purple ink," said Michele McLaughlin, Associate Retail Merchant for Office Depot. "We've dedicated more shelf space to purple pens and based on positive customer feedback, we also have three-packs and even dozen boxes of exclusively purple pens." Teachers from around the country have also reported the palliative power of purple: * "I teach High School Special Education classes so my students already suffer from low self-esteem. When I corrected their essays with red pens it made things harder on them. Using purple pens has allowed me to give my students constructive criticism without damaging their self confidence." Heather Pizzuro. Monmouth Regional High School, Tinton Falls, NJ * "I use purple to correct class work. It isn't as harsh as red or as 'old fashioned." Susan Schenker, Library teacher, P.S. 41, New York, NY * "I never use red -- I find purple to be more friendly and less threatening." Vanessa Powell, 5th grade, Snowshoe Elementary School, Wasilla, AK * "Red can be jarring, confrontational and abrasive. With purple ink I can critique my students in a gentle way that allows them to focus on the message and not the medium and my students seem to respond more favorably to purple. " Justin Kazmark, 6th Grade Math Teacher, P.S. 188, New York, NY Color authority Leatrice Eiseman, director of the Pantone Color Institute and author of six books on color, says that purple has the effect of "softening the blow" as opposed to seeing red, which raises blood pressure, causing the heart to beat faster. "Red signals danger and warning, and anthropologists have found this has been true down the ages," she said. About Pilot Pen Pilot Pen, the third largest pen company in the U.S., offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Widely acknowledged as innovators, Pilot was first to introduce Americans to fine point writing and currently maintains the top share position in the gel pen category with its #1 selling G2 pen. Pilot's line also includes the acclaimed Dr. Grip family of products that features an ergonomic, wide comfort grip that actually reduces writing fatigue and the prestigious Namiki Collection of writing instruments for collectors and connoisseurs, as well as general consumers. Pilot Pen has operated in the U.S. since 1972; its parent company is the oldest and largest manufacturer of writing instruments in Japan. Contact: Andy Morris and Company Carol Klenfner 212 561-7467 |
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#2
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"john cline ii" wrote in message news:BMyQd.28835$wc.900@trnddc07... A press release from Pilot Pen we may find of interest: Thanks for sharing. I have, as a user, also seen a spike in purple color inks and pens. It is also my own favority color. By the way, the purple G2 refill sucks. It is more of a red than purple. Also, it is available in very very fine point and is hence not as smooth as the normal black one. -s |
#3
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Fascinating. The Boston Globe ran an article on this theme last
summer: http://www.boston.com/news/education...seeing_purple/ You have to wonder about nature vs. nurture here. If the trend takes hold and a generation of students see big purple X's next to their wrong answers, how will that, uh, color their view of purple? |
#5
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"john cline ii" wrote:
A press release from Pilot Pen we may find of interest: Hi John, Sorry, I didn't find it interesting and really don't trust the originating source of this article. I would like to hear what teachers in some of the southern states have to say about this before I yank all our red ink off the shelves. It sounds to me that maybe sales of purple gel pens are a little slow at Pilot this year. I can only imagine what my Dad would have said if I brought home a paper with "purple" markings on it (especially if it had been a male teacher). If anything, I think teachers need to be getting tougher on students instead of softer. Right now there appears there is little if any discipline conducted at school or at home. I can understand not wanting your kid busted across his or her backside with a 2x4 with holes drilled in it (and yes, I can relate) but worrying about them being offended by the color "red", give me a break. While we're at it, let's make them all wear uniforms too ;-) Best wishes, Chuck Swisher |
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Dave Garrett writes:
There's an article in today's USA Today related to this which claims that children born in the past 20 years or so, during the period when "self-esteem" has been emphasized, are having trouble dealing with criticism once they enter the real world and the job market. To put my psychologist hat on for a moment: you can't just give people self-esteem. They have to earn it by mastering something. |
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Tim McNamara wrote:
Dave Garrett writes: There's an article in today's USA Today related to this which claims that children born in the past 20 years or so, during the period when "self-esteem" has been emphasized, are having trouble dealing with criticism once they enter the real world and the job market. To put my psychologist hat on for a moment: you can't just give people self-esteem. They have to earn it by mastering something. No, you can't give them self-esteem, but you can jolly well give them a superiority complex! Regards, DAve |
#8
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DaveW wrote: No, you can't give them self-esteem, but you can jolly well give them a superiority complex! Regards, DAve Why no, we're born with THAT! satrap who uses ALL colours |
#9
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Garglemonster wrote:
Of course, we're not supposed to say "merely" in reference to signification. After all, different colours will signify "VENOMOUS TEACHER COMMENT" in subtly different ways. Some colours call more attention to themselves. Think beige vs. Fire Engine Red. Signifiers are also tainted by the signifying they do. They end up carrying semiotic baggage from one sign to another. Regal purple is part of a reactionary attempt to prop up sinking teacher authority with the feudal social order. Green reminds students of money and the potential earnings they lose by doing poorly. The problem with red is that it is the colour of revolution, the colour of the blood spilled in the triumph of Enlightenment over privilege. Since teachers are representatives of Enlightenment, their use of the colour is Simply Too Much, An Imperiousness That Cannot Be Tolerated. It's also bright. It's been 20 years since I had to grade any papers, but all this chatter about colors on student papers so far has ignored the point(s) of red ink. As far as the teacher/TA/grader is concerned, something is needed to mark up the paper which makes it easy to figure out what the grade is. You just went over the test, paper, or lab report once, marking errors -- now you need to scan back, QUICKLY, and figure out the grade. It really doesn't matter what color you've used, as long as it's distinctive. Likewise, when a student gets his/her paper back, s/he wants to make sure the paper was graded correctly, and, if s/he is a superior student, learn from her/his mistakes. So the paper needed to be marked with a tamper-resistant ink that is distinctive from what the student used originally. (Last thing I wanted as a TA was to have to read the blasted paper a THIRD time to find all the mark-ups!) It was more-or-less understood that you didn't write a paper with red ink, since that was what the teacher would mark it up with. (One current MD tried that with me -- I marked him down for EVERY grammatical or spelling error on his lab report; he didn't try it again!) It doesn't really matter what color is used to mark up a paper, as long as there's an understood convention. Teachers aren't doing their students any favors by not teaching. If they screw up, the student will continue to screw up if their mistakes aren't pointed out to them. (They may continue even if mistakes ARE pointed out, but then it's on their heads!) You can't force a student to succeed, but you can give them the tools they need -- that's called teaching. Or you can make them feel good in the short term -- I don't know what to call that. But the students who are resistant to learning may eventually associate some color or another with having their papers marked down; to decline to marking a student's paper is doing nobody any favors. Pat |
#10
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On 2005.02.17 11:16:06, Pat Lamb wrote: Teachers aren't doing their students any favors by not teaching. If they screw up, the student will continue to screw up if their mistakes aren't pointed out to them. (They may continue even if mistakes ARE pointed out, but then it's on their heads!) You can't force a student to succeed, but you can give them the tools they need -- that's called teaching. Or you can make them feel good in the short term -- I don't know what to call that. that's called "what you have to do in today's university if you don't have tenure". to decline to marking a student's paper is doing nobody any favors. absolutely. unfortunately, many students and education bureaucrats don't understand that. -- YOU PICKED KARL MALDEN'S NOSE!! |
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