On Sun, 2 Nov 2003 15:42:43 -0600, Stujoe
wrote:

I think the current thinking (ie google guessing) is that google does
not take Meta words into very high account in its results algorithm.
Probably because it is so easy to 'keyword spam' in meta tags.

Google uses some meta tags but not others. It uses, for instance, the
meta description tag in part or in full (depending on length) for what
it displays as a description in the search results. But it ignores the
meta keyword tag.

I am sure some search engines stil use them but almost all of a site's
traffic is going to typically come from Google (AOL/Yahoo) and MSN.

Currently, this is true. Yahoo, AOL, Netscape, and iWon all use Google
as their search engine. But Yahoo recently bought the Inktomi search
technology, which MSN also uses, and may switch to it. Inktomi, unlike
Google, factors in the meta keyword tag.

Another thing about google, it will penalize site in the rankings if
they are doing something such as keyword spamming, hidden text, or bogus
link exchanges, etc.

According to all I've heard and read, the quantity and quality of
sites that link to your site (page rank, as you said) are weighed most
by Google in prioritizing its search results. Less important, but
still important, are the title tag a sits use (if it uses one),
headline and subhead tags, and something like 100 other HTML, design,
and off-page factors.

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