On Thu, 20 May 2004 16:46:21 GMT, "Harv"
wrote:

And what does this tell us??.. Well it tells us that they can sell their
magazine to you for 1/12th the newsstand price and not go out of business
because advertising pays for it, not newsstand sales. And that if you pay

This isn't unique, though, is it? Large discounts for annual or
multiyear subscriptions over single-issue sales is just a type of
volume discount. Publishers would prefer the certainty of a long-term
revenue stream. Organizations do this with lower annual dues if you
pay for more than one year. Buy a thousand uncleaned ancient coins,
and each will cost you far less than if you bought just one. Your
TV Guide example, though, is pretty striking.