Nick Knight spoke thusly...

Take notice of all of the META values set. Partularly META NAME="keywords".
Document (web site) indexing technology is changing all the time, but it
used to be that the text of a page was more important. Still is, but I know
all the "hints" that a web page author can throw in META tags (meant for use
by web spiders and browser mechanics) can play a big part.

I think the current thinking (ie google guessing) is that google does
not take Meta words into very high account in its results algorithm.
Probably because it is so easy to 'keyword spam' in meta tags.

I am sure some search engines stil use them but almost all of a site's
traffic is going to typically come from Google (AOL/Yahoo) and MSN.

Another thing about google, it will penalize site in the rankings if
they are doing something such as keyword spamming, hidden text, or bogus
link exchanges, etc.


--
Stujoe
The Stujoe Collection: Coin Grading, News, Forums and more...
http://www.TheStujoeCollection.com/forums